A DISTINCT BRAND WITH PERSONALITY
Michael Potter Real Estate has researched the market carefully to create a brand ethos and personality which is distinct and simple, with a corporate identity that is engaging, widely respected and with a competitive edge in the market. We pride ourselves on creating and developing tailored and cost-effective marketing plans that are recognizable with high impact which in turn promotes a competitive environment and ultimately, a premium sale price.
Websites
For maximum exposure, Michael Potter Real Estate utilises the Allhomes, realestate.com, Domain and Michael Potter Real Estate websites.
Print Advertising
We strongly recommend print advertising to showcase your property to its maximum potential.
The Canberra Weekly is a free, locally produced social magazine which is available ever Thursday throughout local Canberra businesses including the entry to major shopping centres, cafes and clubs (just to name a few). The majority of the magazine consists of Real Estate marketing to the rear, with social pages towards the front and has a ‘shelf life of a week’.
The Allhomes Property Guide is located in the Saturday edition of The Canberra Times and is also available every Thursday at all outlets mentioned above.
Signage
Premium and Standard flyers
Quality produced, informative coloured flyers with pictures, features and a detailed floor plan on the back are provided to prospective buyers at each exhibition or appointment.
Professional Photography
We employee the services of professional photographer’s to ensure quality images are displayed on websites, print advertising and sign boards. Buyers’ rate photographs and images as the single most useful tool in their website search. Photos of your property will directly influence a prospective purchasers decision. This is very important considering that the majority of buyers will be introduced to a property through the various websites.
